Review

Rating: 10

On the cover it states that this is a book that every marketer should read. I say this is a book that every one who is in the business of selling and the process of buying should read - it’s that insightful.

There are 6 factors that seem to control human behaviour. 6 little kings that run around in our sub-consciousness that make us react instinctively to certain situations.

Buy this book if you want to learn how to push people’s buttons.