Review

Rating: 8

Micheal Gerber seems to get the fact that throwing a story in the mix greatly helps the digestion of the book - mentally though, not orally.

Each chapter leads logically to the next and is an expose in how to run and not run a business successful. The key ingredients are all there just like making a cereal - except there is no spoon.

The lack of a spoon is my only gripe with the book which would have made it a more practical than theoretical.

Overall though, Mr Gerber does chase out the shadows of doubt and sweep up the derbis of inaction that would have gripped you if you went out into the big bad world of business on your own without this knowledge.

Read the book, apply it, and be happy.

It’s that simple folks.